I am passionate about product practice and building software that both meets the needs of customers and works for businesses. Through my product coaching I help companies with emerging digital product management functions (some who may have struggled in their digital agile transformation journey) adopt modern product practices to drive alignment towards a product-centric and outcome/customer-focused approach. As a product people leader, I’ve led and developed high performing product teams, instituted and advanced Lean-Agile practices, established strategy for product, technology and data & analytics, and created customer-centric (B2B and B2C) tech-powered products in the travel and hospitality sector.